The fellows that make up Cévant Cellars are freewheeling to say the least. Designing for them is just as freewheeling as they are open to the world and ideas, evident by the theme for their brand.

I started designing for them in 2013 – the Einstein vintage. These folks have a pretty blush-worthy sense of humor, like their story of the number 49. And so I hid the number 49 in each year's artwork. One year one of their kids called me to ask where it was – said Dad would give them $100 if they found it.

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